LINKPROFIT JOINED IAB RUSSIA
On February 4, over the course of a general meeting of the members of Russia's IAB (The Interactive Advertising Bureau) a number of new companies were added to the partnership. Based on the voting results, a unanimous decision was reached to bring the LINKPROFIT into the Partnership.
LINKPROFIT combined knowledge and experience together with the capabilities of IAB Russia can potentially provide a powerful boost to the development of Russia's CPA advertising market.
"By becoming a part of such a major, well-respected digital marketing association, we wish to make our contribution to the development of Russia's internet advertising market. In addition, LINKPROFIT has plans to expand onto the markets of Latin and North America, Asia and Europe, and joining the ranks of IAB Russia is the best way for establishing business relations with colleagues abroad. We are convinced that our membership in the IAB will be productive, mutually rewarding and very much long-term," says LINKPROFIT's General Manager in referring to the company's entry into the association.
LINKPROFIT will take active part in the operations of the Performance Marketing Committee, the Mobile Advertising Committee, and the E-Commerce Advertising Committee.
The Interactive Advertising Bureau (IAB) is an international association of members of the interactive advertising market from all over the world that was established in the U.S. in 1996. As of today, IAB branches are operating successfully in over 40 countries on 4 continents.
The IAB Russia branch has been in operation since 2006. In that time, they conducted comprehensive analysis of Russia's Digital communications market
The Association's key objectives in Russia are to provide training and education, work on creating industrial standards and guidelines, conduct industry-specific events and research in the area of internet advertising.