Comparison
The Dub alternative for people who sell the link platform itself
Dub and LinkProfit get compared often and solve different problems. Dub gives you an excellent API and a program for the product you already have; we give you a link business you can sell under your own name, with a program that recruits customers into it.
When to look for an alternative
Dub is the reference implementation of a modern link platform. Open-source core, API-first design, and the best interface in the category by a comfortable margin — we look at their product the way everyone else in this space does, as the bar for developer experience and visual craft. If you are a developer embedding link infrastructure into your own application, or a SaaS company that wants an affiliate program around its own product, Dub is very likely the right answer and this page will not pretend otherwise.
The comparison exists because the phrase white-label appears in both products and means different things. Dub Partners is affiliate-program infrastructure that a Dub customer runs for their own affiliates: it starts on Business at $90 a month, and white-labeling those partner programs arrives on Advanced at $300 a month, with Enterprise custom, as of August 2026. What gets rebranded is the partner portal for your affiliates. The Dub product itself is not sold onward under another company name, and Dub's own referral program — 30% of a sale for one year — is a referral arrangement, not a reseller one.
LinkProfit sits in the other niche. Our partners run a link shortener as their own commercial product, with their own customers who pay them monthly. The platform provides the redirector, the analytics, the domain automation and the billing rails, and stays invisible while doing it. There is an affiliate program here as well, and it points the other way: it recruits affiliates who promote the partner's own link service and earn commission on the subscriptions they bring, which is a program attached to our partner's product rather than machinery a customer sets up around theirs. Neither product is a superset of the other, and if the program you need sits around something that is not a link service, that is Dub's job and not ours.
Side by side
Dub data collected August 12, 2026 from public pricing and documentation pages; verify current terms with the vendor before deciding.
| Capability | Dub | LinkProfit |
|---|---|---|
| What white-labeling covers | White-labeling applies to Dub Partners, the affiliate program a customer runs on top of Dub. The Dub product itself is not sold onward under someone else's brand. | The whole product your customer touches: dashboard, domain, login, emails, reports. |
| Price of the white-label tier | Advanced at $300/mo for white-labeled partner programs; Dub Partners itself starts on Business at $90/mo. | Growth at $149/mo for a custom dashboard domain, your email sender and no powered-by mark. |
| Reselling the platform itself | None. Dub's own affiliate program pays 30% of a sale for one year, which is a referral arrangement rather than a reseller one. | The core model: you publish plans, set prices from $5/mo and sell subscriptions to your own clients. |
| Who bills the end customer | Dub bills its customer. Affiliate payouts flow to affiliates, which is a different money flow. | Your client pays you by card through Stripe Connect; payouts reach your bank account with the platform fee already deducted. |
| Affiliate program infrastructure | The core strength: partner programs, commissions, payouts, conversion tracking. | A program for the service you resell, not for a customer's product: affiliates promote your link business and earn commission on the subscriptions they bring. Referral links and promo codes, commission accrued on payment, reversed on refunds, held until it matures, then a payout register you export. The transfer to the affiliate is made by you, not by the platform. Growth plan and up. |
| API | API-first product with an open-source core — the developer-experience reference point of the category. | REST API and webhooks from Growth, 600 requests per minute base, priority on Scale. Good, but not the category benchmark. |
| Source availability | Open-source core, self-hostable, auditable. | Closed source, hosted only. Self-hosting is an explicit non-goal. |
| Client workspaces | Workspaces exist for your own team and projects. | 50 / 250 / 1,000 isolated client workspaces by plan, each one a separate paying account. |
| Custom domains | Custom domains on paid plans; per-plan domain counts were not part of our August 2026 data set. | 3 / 10 / 30 redirect domains by plan, plus a dashboard domain from Growth, certificates automatic. |
| Design and product polish | The best in the category, and the reference we measure our own interface against. | Built to the same standard; we are the newer product and say so. |
| Traffic filtering by network type | Not part of our August 2026 data set. | Up to 20 ordered rules per link plus a workspace-wide set: conditions on network type (data centre, VPN, public proxy, TOR, web proxy), verified-crawler check by address, quality score, country, region, city, autonomous system, address list, local hour and first-versus-repeat visit. Actions: pass, 404, 410, redirect, branded stub page, warn. |
| Geography and network detail | Click analytics with conversion and payout reporting for affiliate programs; retention windows were not part of our August 2026 data set. | Region and city with GeoNames identifiers, coordinates with an accuracy radius, network and provider with human clicks separated from total, visitor and proxy type, and activity by the visitor’s own local hour. Place names in 8 languages, resolved for the reader. |
| Conversion and revenue attribution | Conversion and payout reporting is central to Dub Partners — the affiliate program a Dub customer runs for its own affiliates. | Signed click identifier in the URL and a first-party cookie on your own domain, per-workspace attribution window, server API and a browser script served from your domain, whole-cent amounts, atomic deduplication by order, and revenue in every existing breakdown. |
| Control over what is stored and for how long | Not part of our August 2026 data set. | Retention is a per-workspace setting written into each event, so rows are deleted by the storage engine rather than hidden from reports. Three location detail levels and switches for network, full referring address and traffic-type detection — all applied at write time. |
Quotes and figures in the Dub column are reproduced in the vendor's original English, exactly as published when the data was collected on August 12, 2026: translating a vendor's own wording would change what it claims.
Domains: one brand versus many
Dub handles custom domains the way a modern platform should — attach the domain, get the certificate, move on. The assumption underneath is that the domains belong to you, the account holder, and are used for your links or your affiliate program.
Our assumption is that most domains in an account belong to somebody else. A partner on Growth has ten redirect domains, and the normal pattern is one per client: go.clientone.com, links.clienttwo.com, each attached to that client workspace, each isolated so the analytics and the links never mix. Attachment is a CNAME to cname.linkprofit.com, or an A record to the IP issued to your account when a client insists on an apex domain, and certificates are provisioned automatically through Cloudflare for SaaS and our ingress.
Then there is the dashboard hostname. From Growth, app.yourbrand.com resolves to the product your clients log in to, with your favicon in the browser tab. Dub has no comparable concept for the Dub app itself; its white-labeling is scoped to the partner portal that Advanced unlocks at $300 a month.
White-label and reselling: two different businesses
It is worth spelling out the two money flows, because they look similar on a slide and behave nothing alike. In the Dub Partners model, you have a product, other people promote it, and you pay them commission on conversions they drive. Dub gives you the tracking, the partner portal and the payout machinery, and on Advanced you can put your brand on the portal your affiliates see.
In the LinkProfit model, the link platform is the product you sell. Your customers are not promoting anything; they are paying you a monthly subscription to use a link shortener that carries your name. Money flows from them to you, with a platform fee of 15%, 12% or 10% depending on your plan, negotiated from 8% on Enterprise. From Growth you can put a program of your own on top of that: affiliates who bring you subscribers earn a share of what those subscribers pay. It is the same shape as Dub Partners, aimed at your link business instead of at a customer's product — and the commission is calculated, held and listed here, while the payment itself leaves your account rather than ours.
A company can genuinely need both, and they are not in conflict — one is how you get customers, the other is what you sell them. The mistake to avoid is buying Advanced at $300 a month expecting it to make Dub resellable under your own brand, because that is not what it does.
Price and limits: what $300 and $149 each buy
The two headline numbers invite a direct comparison that is not quite fair to either product. Dub Advanced at $300 a month buys white-labeled affiliate programs on top of a mature, API-first link platform. Our Growth at $149 a month buys a rebranded link platform with 10 redirect domains, 250 client workspaces, 500,000 tracked clicks a month, 100,000 links, 10 team seats, API access and no powered-by mark.
Where the numbers genuinely meet is the question of what happens as you grow. On Dub, more affiliate volume moves you up their tiers. Here, more clients move you up ours — 50 workspaces on Starter, 250 on Growth, 1,000 on Scale at $399 — while your revenue from those clients grows faster than the plan price, because the plan price is fixed and the fee percentage falls as you climb.
Both products publish their pricing, which in this category is less common than it should be. Neither hides the top tier behind a mandatory sales call for the mid-market, and both scale the expensive part with usage rather than with seats.
Migrating is a CSV, not a project
Our CSV importer ships with presets for Bitly, Short.io and Rebrandly exports, which are the three formats partners bring most often. Dub is not one of the presets, so a Dub export needs its column headers matched to one of those shapes — slug, destination, title, tags — before upload; after that it behaves like any other import, 1,000 rows per batch, slugs preserved exactly. If you would rather not touch a spreadsheet, the API accepts link creation directly from Growth.
Domains move the same way they do anywhere: point the CNAME at cname.linkprofit.com, or the A record at your issued IP, and the same short URLs keep resolving because the paths are unchanged. Keep both platforms live during the switch — there is no technical reason to cut over in one step, and if you use Dub Partners for an affiliate program, keep it. The two systems can run side by side indefinitely, since they are not competing for the same job.
Frequently asked questions
Is Dub not already white-label?
Dub white-labels partner programs — the portal your affiliates use — on Advanced at $300 a month, as of August 2026. The Dub application your own team works in is not rebrandable, and there is no way to sell Dub subscriptions to your clients under your name. That distinction is the whole reason this page exists.
Can I move my links from Dub?
Yes, through CSV. Dub is not one of our three importer presets, so match the export headers to the slug, destination, title and tags shape first. After that it imports at 1,000 rows per batch with slugs preserved, and domains you own keep resolving identical URLs once DNS points here.
Which one should a SaaS company pick?
If you want short links inside your own app and an affiliate program for your product, Dub. If you want to offer link management to your customers as a paid feature under your brand, with their subscriptions billed to you, LinkProfit. Plenty of companies have a case for running both.
Do you use any Dub code?
No. Our platform is written from scratch and shares no code with Dub or any other open-source shortener. We use their public pricing and product pages as market research, which is what the numbers on this page are drawn from.
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