Comparison
LinkProfit vs Short.io
The price aggressor of the category against a platform built to be resold. Short.io wins several rows outright, and they are marked as such.
When to look for an alternative
Short.io is the strongest engineering story in this category and the cheapest way to buy a lot of link capacity. Five custom domains on the free plan, unlimited links and unlimited clicks from $18 a month, fifty domains on the $48 Team plan, automatic certificates everywhere, and a claimed peak of 200,000 redirects per second across six edge locations. Nothing on this page suggests you should pay more for less.
The two products answer different questions. Short.io answers "how do I run branded links for my own company as cheaply and quickly as possible". LinkProfit answers "how do I sell branded links to my clients under my own name and get paid for it". Everything below follows from that, including the rows we lose.
One row deserves its own sentence because it is the row people get wrong. What Short.io calls white label is link branding: your domain on the short URL. The dashboard your clients log into stays Short.io's, on every plan including Enterprise at $148 a month.
Side by side
Short.io data collected August 12, 2026 from public pricing and documentation pages; verify current terms with the vendor before deciding.
| Capability | Short.io | LinkProfit |
|---|---|---|
| Plan prices | Free, Hobby $5, Pro $18, Team $48, Enterprise $148 a month. 17% off annually. | Starter $49, Growth $149, Scale $399 a month, Enterprise by contract. 20% off annually. |
| Clicks | Unlimited on Pro at $18 — better value per click than anything we sell. | 100,000 / 500,000 / 2,000,000 tracked clicks a month, unlimited on Enterprise. |
| Custom domains | 5 even on the free plan, 50 on Team at $48. | 3 on Starter, 10 on Growth, 30 on Scale, unlimited on Enterprise. |
| Automatic certificates | Let's Encrypt on every plan, free included. | On every plan, issued and renewed automatically for subdomains and apex domains alike. |
| White-label dashboard | No white-label dashboard. What Short.io calls "white label" is link branding: your domain on the short URL, their brand on the product your clients log into. | Your service name, logo, colours, favicon, login page, email sender and client reports. Own dashboard domain and no platform mark from Growth. |
| Selling to your own clients | None. Multiple teams are an Enterprise-only capability, and every team is billed to the same account holder. | Your plans from $5 a month, cards via Stripe Connect, payouts to your bank, platform fee 15% / 12% / 10%. |
| Client workspaces | Multiple teams are Enterprise-only, and every team bills to the same account holder. | 50 / 250 / 1,000 isolated workspaces from the entry plan, each with its own users, domains and subscription. |
| Data captured per click | 30+ data points per click. | Country, region and city with GeoNames identifiers, coordinates with an accuracy radius, network and provider, visitor and proxy type, device, referrer, UTM and local hour. |
| Analytics retention | 26 months of aggregates and 1 year of raw clickstream — longer than our standard plans. | At least 12 months on every plan, 24 months on Scale, set per workspace. |
| API rate limits | 50 requests per second on every plan, $50 a month per additional 50 rps, four official SDKs. | Documented REST API from Growth with scoped keys, cursor pagination and signed webhooks. Lower published ceilings than Short.io. |
| A/B testing | On every plan. | Percentage splits on every plan, plus a rotator that shifts weight toward the destination that converts. |
| Deep links and pixels | Deep links from the Team plan; retargeting pixels limited to Meta and AdRoll. | Per-link mobile section on every plan; pixels for Meta, Google, TikTok, LinkedIn, X and custom, served from your own domain. |
| Traffic quality controls | Not part of our August 2026 data set. | Up to 20 ordered rules per link plus a workspace set: network type, verified-crawler check, quality score, geography, autonomous system, address list, local hour and first-versus-repeat visit. |
| Conversion and revenue attribution | Not part of our August 2026 data set. | Signed click identifier, first-party cookie on your domain, server API and browser script, revenue in whole cents inside every breakdown. |
Quotes and figures in the Short.io column are reproduced in the vendor's original English, exactly as published when the data was collected on August 12, 2026: translating a vendor's own wording would change what it claims.
Price per click versus price per client
Short.io at $18 a month with unlimited clicks is better value than any plan we publish, and the gap widens as traffic grows. If you are one company sending a large volume of traffic through your own links, that is the correct purchase and the arithmetic is not close.
The arithmetic inverts when the traffic belongs to other people. On Starter at $49 you get fifty client workspaces, and each of those clients can be sold a subscription at a price you choose from $5 a month upwards, with Stripe Connect routing their payments to your account minus a 15% platform fee. Ten clients at $25 a month is $250 arriving, not $49 leaving.
On Short.io the same ten clients live in one account with one bill, and every invoice you raise to them is something you produced yourself. The platform has no notion of a client who pays you, which is not a flaw — it is simply the product they built.
Where Short.io is measurably ahead
Retention is the clearest one. Short.io keeps 26 months of aggregates and a full year of raw clickstream; our standard plans keep 12 months, and only Scale reaches 24. If long historical reporting is central to your offer, they hold that row.
The API ceiling is the second. Fifty requests per second on every plan, including the cheap ones, with additional capacity sold in fifty-rps blocks and four official SDKs to call it with. Our API starts at the Growth plan and publishes lower ceilings. For a high-volume programmatic workload, that difference is real.
The third is infrastructure they talk about openly: six edge locations, a claimed peak of 200,000 redirects per second and 50 to 75 millisecond redirect latency. We run redirects at the edge too and hold our own on latency, but we do not claim their peak throughput.
What "white label" means on each side
Short.io uses the phrase to mean your domain on the short URL. That is genuinely useful and it is what most buyers need. It is not a dashboard your client logs into with your name on the door, and no Short.io plan provides one.
On LinkProfit the term covers the whole surface a client touches: the service name, logo, colours, favicon and login page, the transactional emails and the address they come from, the reports the client exports, and from Growth the dashboard hostname itself with our mark removed. Underneath it is the same edge redirect stack; the difference is whose product it appears to be.
That difference only matters if somebody other than you logs in. If nobody does, Short.io is cheaper and this row is worth nothing to you.
Migrating is a CSV, not a project
Short.io is one of the three built-in importer presets, so a CSV export maps straight onto our columns with no preparation: slug, destination, title and tags are recognised as they come. The importer runs at 1,000 rows per batch, preserves slugs character for character, and puts each batch into whichever client workspace you pick, so an agency can split one Short.io account into per-client spaces during the move rather than afterwards.
Links on short.io's own shared domains stay with Short.io; only links on domains you control can follow you. For those, repoint the CNAME from cname.short.io to the target our dashboard issues, and the same URLs resolve here with a certificate issued automatically. Keep the Short.io subscription until traffic on the old endpoint stops.
Frequently asked questions
Is Short.io cheaper than LinkProfit?
For your own traffic, yes, clearly. Unlimited clicks at $18 a month beats every plan we publish, and five domains on the free tier is more than our Starter gives at $49. The comparison changes only when other people are paying you for the links, because that revenue does not exist on Short.io at all.
Does Short.io have a white-label dashboard?
No. What Short.io calls white label is link branding — your domain on the short URL. The dashboard, the reports and the notification emails stay Short.io-branded on every plan including Enterprise at $148 a month.
Which platform keeps analytics longer?
Short.io: 26 months of aggregates and one year of raw clickstream against our 12 months on standard plans and 24 on Scale. If a client of yours needs three-year trend reporting out of the box, that row belongs to them.
Can I import my Short.io links?
Yes, directly. Short.io is one of the three importer presets, so the exported CSV needs no column preparation. Slugs are preserved exactly, which is what lets links on your own domains keep working after you repoint the CNAME.
Whose API is better?
Short.io's, on raw throughput: 50 requests per second on every plan with paid expansion and four official SDKs. Ours starts at Growth and publishes lower ceilings, but it covers partner-level operations Short.io has no concept of — creating client workspaces, provisioning their domains and reading their subscriptions.
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