Comparison
The Rebrandly alternative that counts clicks, not engagement data
Rebrandly leaves redirects unlimited and meters the analytics instead. Here is what that model costs in practice, and what changes when the dashboard belongs to you.
When to look for an alternative
Rebrandly is the marketing-led leader of this category and it earns the position. It is mature, well documented, holds SOC 2 and HIPAA compliance, advertises 99.99% uptime and puts Toyota, Ubisoft and Volvo on its customer wall. For a brand team that has to pass a vendor review before buying anything, that paperwork is worth real money, and we do not have an equivalent to show yet.
The friction shows up in the metering model. Redirects are unlimited, which sounds generous until you read the second half: engagement data — the analytics events that make links worth tracking — is capped at 100 events a month on Free, 10,000 on Essentials, 25,000 on Professional and 150,000 on Growth, and the cap is enforced hard. Domains are tight for agency work too: 1, 2, 3 and 10 by plan. Deep links only arrive on Growth at $99 to $119 a month, retargeting pixels on Professional, and there are no percentage A/B splits at all, only traffic routing rules. Prices are given as ranges here because Rebrandly serves two different price sets on its pricing page — an A/B test we observed in August 2026.
If you manage links for a handful of your own campaigns, Essentials at $11 to $14 a month is cheaper than anything we sell and you should take it. LinkProfit is worth comparing when the links belong to clients: when you need each client isolated, the analytics allowance measured in hundreds of thousands rather than tens of thousands, and a dashboard with your name on it that takes your clients money and pays you.
Side by side
Rebrandly data collected August 12, 2026 from public pricing and documentation pages; verify current terms with the vendor before deciding.
| Capability | Rebrandly | LinkProfit |
|---|---|---|
| What gets metered | Redirects are unlimited, but engagement data is metered hard: 100 / 10,000 / 25,000 / 150,000 tracked events per month by plan. Deep links start on Growth, retargeting pixels on Professional, and there are no percentage A/B splits — only traffic routing rules. | Tracked clicks: 100,000 a month on Starter, 500,000 on Growth, 2,000,000 on Scale, with every analytics feature available on every plan. |
| Analytics allowance at the top self-serve tier | 150,000 engagement events a month on Growth ($99–119). | 2,000,000 tracked clicks a month on Scale ($399), 500,000 on Growth ($149). |
| Custom domains | 1 domain on Free, 2 on Essentials, 3 on Professional, 10 on Growth. CNAME target registrar.dedicated.domains, apex A record 52.72.49.79. Let's Encrypt certificates are issued automatically; Cloudflare Flexible mode is a known source of redirect loops. | 3 / 10 / 30 redirect domains by plan. CNAME cname.linkprofit.com, or an A record to your issued IP for apex domains. Certificates automatic on every plan. |
| White-label dashboard | None. "Rebrandly for Agencies" is positioning built around workspaces, not a product you can put your own name on. | Your brand end to end, your dashboard domain and email sender from Growth, powered-by mark removed. |
| Workspaces and billing | None. Workspaces (2 and up from Professional) live inside one account with one billing relationship — the agency pays, the clients do not. | 50 / 250 / 1,000 client workspaces, each with its own subscription paid to you through Stripe Connect. |
| A/B testing | No percentage splits. Traffic routing rules only. | Percentage splits on every plan, alongside geo, device and language targeting. |
| Deep links | Growth plan only ($99–119). | iOS and Android deep links on every plan. |
| Retargeting pixels | From Professional ($32–39). | Meta, Google, TikTok, LinkedIn, X and custom pixels, on every plan. |
| Compliance and certifications | SOC 2 and HIPAA, 99.99% uptime advertised, named enterprise references. | DPA and security review on Enterprise, 99.99% redirect uptime as our internal target. No SOC 2 report today. |
| Pricing transparency | Two price sets served in parallel as an A/B test, so the number you see may not be the number a colleague sees. | One published grid: $49 / $149 / $399, 20% off annually, platform fee 15% / 12% / 10%. |
| Traffic filtering by network type | Traffic routing rules exist and are what Rebrandly offers instead of percentage A/B splits. Filtering by network type — data centre, VPN, TOR — was not part of our August 2026 data set. | Up to 20 ordered rules per link plus a workspace-wide set: conditions on network type (data centre, VPN, public proxy, TOR, web proxy), verified-crawler check by address, quality score, country, region, city, autonomous system, address list, local hour and first-versus-repeat visit. Actions: pass, 404, 410, redirect, branded stub page, warn. |
| Geography and network detail | Engagement data is metered at 100 / 10,000 / 25,000 / 150,000 tracked events per month by plan; the breakdown depth was not part of our August 2026 data set. | Region and city with GeoNames identifiers, coordinates with an accuracy radius, network and provider with human clicks separated from total, visitor and proxy type, and activity by the visitor’s own local hour. Place names in 8 languages, resolved for the reader. |
| Conversion and revenue attribution | Not part of our August 2026 data set. | Signed click identifier in the URL and a first-party cookie on your own domain, per-workspace attribution window, server API and a browser script served from your domain, whole-cent amounts, atomic deduplication by order, and revenue in every existing breakdown. |
| Control over what is stored and for how long | Not part of our August 2026 data set. | Retention is a per-workspace setting written into each event, so rows are deleted by the storage engine rather than hidden from reports. Three location detail levels and switches for network, full referring address and traffic-type detection — all applied at write time. |
Quotes and figures in the Rebrandly column are reproduced in the vendor's original English, exactly as published when the data was collected on August 12, 2026: translating a vendor's own wording would change what it claims.
Domains: allowances and the DNS details nobody mentions
Rebrandly gives 1 domain on Free, 2 on Essentials, 3 on Professional and 10 on Growth. For a single brand that is enough. For an agency it is the binding constraint, because clients usually want links on their own domain rather than on one you share between them — which means the domain count is effectively a client count.
The setup mechanics differ in ways that matter on support calls. Rebrandly points subdomains at registrar.dedicated.domains and apex domains at the A record 52.72.49.79, with Let's Encrypt certificates issued automatically; the recurring problem is Cloudflare in Flexible SSL mode, a well known source of redirect loops on their setup. We use a CNAME to cname.linkprofit.com or an A record to an IP issued to your account, and certificates are provisioned through Cloudflare for SaaS and our own ingress.
Our allowances are 3 redirect domains on Starter, 10 on Growth and 30 on Scale, plus a separate dashboard domain from Growth — the hostname your clients log in to. That last one has no equivalent on Rebrandly at any price, because there is no dashboard to rebrand.
White-label and reselling: what "for Agencies" actually means
Rebrandly markets an agency story, and the substance behind it is workspaces: from Professional you get two or more, and they let one team keep client links apart. What they do not do is change whose product it is. There is no branding removal, no custom dashboard domain, no branded emails, and every workspace bills back to the same account. Rebrandly for Agencies is positioning around a feature, not a separate product.
The result is the pattern we hear from partners who moved: the agency pays Rebrandly, invoices clients separately, reconciles by hand, and answers questions about a dashboard whose logo it cannot change. Users also report aggressive feature gating and sharp price increases, which is uncomfortable when the pricing you quoted a client depends on it.
On LinkProfit the client subscribes to you. You set the plan names, the prices and the limits; Stripe Connect charges their card and routes the money to your account with the platform fee deducted automatically. Your brand is on the dashboard, the login page, the emails and the reports. What we cannot yet match is the compliance shelf: Rebrandly holds SOC 2 and HIPAA today and we do not.
Price and limits: engagement data versus clicks
The engagement-data cap is the single most important number on a Rebrandly plan and the easiest one to miss. Unlimited redirects means links keep working; it does not mean you keep seeing what happened. A campaign that produces more events than the plan allows stops feeding the analytics you bought the product for, and the fix is a plan upgrade rather than a settings change.
We meter one thing, tracked clicks, and every analytics capability is available on every plan: geo down to city, device, browser, OS, referrer and UTM parameters on each click, with at least 12 months of retention and 24 months on Scale. Starter allows 100,000 tracked clicks a month across all your clients, Growth 500,000, Scale 2,000,000.
On absolute price, Rebrandly is cheaper for a single team and we will not pretend otherwise: Essentials at $11 to $14 as of August 2026 undercuts our $49 entry by a wide margin. The comparison only tips our way when the plan has to cover several clients, each with a workspace, each paying a subscription that lands in your account rather than being absorbed into your own overheads.
Migrating is a CSV, not a project
Rebrandly is one of the three presets in our CSV importer, alongside Bitly and Short.io. Export your links from Rebrandly, upload the file, and the importer maps slugs, destinations, titles and tags at 1,000 rows per batch. Because slugs are preserved exactly, a domain you own keeps resolving the same URLs after you repoint DNS — the only thing that changes is which service answers the request.
Run both platforms side by side for as long as you need. Attach a fresh domain here, move new campaigns first, and keep the Rebrandly subscription alive while old links still matter — links on rebrand.ly or on Rebrandly-hosted domains keep working only while you keep paying them, so there is no rush and no cliff. When traffic on the old links has decayed to something you are comfortable with, move the DNS for your own domains across and cancel.
Frequently asked questions
Can I move my links out of Rebrandly?
Yes. Rebrandly is a built-in preset in our CSV importer, so an export from their dashboard uploads directly with slugs, destinations, titles and tags preserved, 1,000 rows per batch. For domains you own, repointing DNS makes the identical URLs resolve here. Anything on a Rebrandly-owned hostname stays with them.
Does the analytics limit work the same way?
No, and this is the main structural difference. Rebrandly caps engagement events at 100, 10,000, 25,000 or 150,000 a month by plan, and every analytics feature is gated by tier. We cap tracked clicks at 100,000, 500,000 or 2,000,000 a month and make the full analytics set available on every plan.
Do my customers see LinkProfit branding?
From Growth, no: the dashboard runs on your domain, with your logo, colours, favicon and email sender, and the powered-by mark is removed. On Starter the dashboard is on a linkprofit.com subdomain with a small powered-by mark. Rebrandly offers no branding removal on any plan, which is the gap this page is about.
Where is Rebrandly still the better buy?
Two places. If you need SOC 2 or HIPAA paperwork to clear a vendor review, they have it today and we do not. And if you run a single brand with modest volume, Essentials at $11 to $14 a month as of August 2026 is simply cheaper than a platform designed to carry many paying clients.
Launch your branded link shortener
Connect a domain, publish your prices and invite your first customer — most partners go live in an evening.
No card required for the trial.