Link rotator

A link rotator is a short link that holds several destinations and picks one at the moment of each click. The published address never changes — it can sit on a poster, in a bio or inside a booked placement — while what stands behind it is edited freely. Selection is normally driven by weights, narrowed by conditions: a click cap that retires a destination once it has had its fill, a schedule window that opens and closes it, and country or device filters that make it a candidate only for the right audience.

Two details separate a working rotator from a confusing one. Stickiness keeps a returning visitor on the destination they were first given, otherwise the same person meets two different offers and the funnel report becomes fiction. And health checks pull a destination out of rotation when its page stops responding, so a dead partner offer does not quietly absorb its share of traffic.

Do not confuse rotation with experimentation. A rotator distributes and manages availability; an A/B test compares variants against a metric and needs its split held steady to mean anything.