Comparison
LinkProfit vs Bitly
Two products aimed at different buyers. Bitly sells link management to a brand; LinkProfit sells the ability to run link management as your own product. Here is the full table, including the rows we lose.
When to look for an alternative
Comparison pages usually exist to make one product look inevitable. This one is structured to let you disqualify us quickly if the fit is wrong, because a partner who signs up for the wrong reason churns in a quarter and neither of us gains anything from that.
Bitly is the category incumbent. It has the strongest brand recognition of any link platform, the broadest integration catalogue, and a procurement and security review path that large organisations already know how to walk. Its self-serve tiers serve a marketing team well, and its enterprise tier is quoted on request — as of August 2026 the only public figures are third-party estimates of $6,000 to $22,000+ per year, which Bitly itself does not publish. On white-label the position is unambiguous and consistent across every tier: the dashboard, the reports and the notification emails are Bitly-branded, and there is no reseller program.
LinkProfit exists for the buyer that structure excludes: the agency, consultancy or SaaS company that wants link management to be their own product line. Every plan is built around client workspaces, partner branding and a billing path that takes a client card and pays out to a partner bank account through Stripe Connect. Where Bitly has scale and recognition, we have ownership of the customer relationship — and where recognition is what closes your deals, Bitly is the better buy.
Side by side
Bitly data collected August 12, 2026 from public pricing and documentation pages; verify current terms with the vendor before deciding.
| Capability | Bitly | LinkProfit |
|---|---|---|
| Product model | Link management sold to the company that uses it. | Link management sold to a partner who resells it under their own brand. |
| Brand on the dashboard | None on any plan. The dashboard, the reports and the notification emails stay Bitly-branded even on the top tier — branding stops at the short link itself. | Partner brand throughout: logo, colours, favicon, login page, emails, reports. |
| Dashboard domain | Bitly-hosted, not configurable. | yourbrand.linkprofit.com on Starter; app.yourbrand.com from Growth ($149/mo). |
| Selling subscriptions to your clients | No official reseller program: there is no way to sell Bitly subscriptions to your own clients under your own brand. | Core feature: your plans, your prices from $5/mo, sold inside your dashboard. |
| Who charges the end client | You do, outside the platform, on your own invoices. | The platform does, on your behalf: Stripe Connect destination charges, payouts to your bank account. |
| Platform fee on client revenue | None, because there is no client revenue flowing through Bitly. | 15% on Starter, 12% on Growth, 10% on Scale, negotiated from 8% on Enterprise. |
| Published pricing | Self-serve tiers are published; Enterprise is quote-only, with third-party estimates of $6,000–22,000+ per year. | Published in full: $49 / $149 / $399 per month, 20% off annually, Enterprise by contract. |
| Redirect domains | Custom short domains are available on paid plans; per-plan domain counts were not part of our August 2026 data set. | 3 / 10 / 30 by plan, unlimited on Enterprise. CNAME cname.linkprofit.com or an A record to your issued IP. |
| Automatic certificates | HTTPS on custom domains is handled by Bitly. | Issued and renewed automatically on every plan via Cloudflare for SaaS and our ingress. |
| Client workspaces | No isolated per-client accounts with their own subscription. | 50 / 250 / 1,000 by plan, each with separate users, links, analytics and billing. |
| Team seats | Seat allowances follow the plan tier. | 3 / 10 / 30 partner seats by plan, plus users inside each client workspace. |
| Tracked clicks and links | Volume allowances follow the plan tier; the exact numbers were not part of our August 2026 data set. | 100,000 / 500,000 / 2,000,000 tracked clicks a month; 10,000 / 100,000 / 1,000,000 links. |
| Analytics retention | Not published in the sources we checked. | At least 12 months on every plan, 24 months on Scale. |
| API and webhooks | Bitly publishes a REST API; plan gating and rate limits were not part of our August 2026 data set. | REST API and webhooks from Growth, 600 requests per minute base, priority on Scale. No API on Starter. |
| Link features | Custom domains, QR codes, campaign analytics and a mature link management workflow. | Custom domains, QR studio, deep links, geo/device/language targeting, percentage A/B splits, retargeting pixels, passwords, expiry, UTM templates, public stats. |
| Brand recognition | The strongest in the category, and a genuine advantage when your buyer already knows the name. | None, by design. Your clients see your brand and never encounter ours. |
| Integrations and procurement | The broadest integration catalogue in the category and an established enterprise procurement path. | API, webhooks and CSV. DPA, SLA and security review are available on Enterprise; there is no integration marketplace. |
| Traffic filtering by network type | Not part of our August 2026 data set. | Up to 20 ordered rules per link plus a workspace-wide set: conditions on network type (data centre, VPN, public proxy, TOR, web proxy), verified-crawler check by address, quality score, country, region, city, autonomous system, address list, local hour and first-versus-repeat visit. Actions: pass, 404, 410, redirect, branded stub page, warn. |
| Geography and network detail | Click analytics on paid plans; the data points captured per click were not part of our August 2026 data set. | Region and city with GeoNames identifiers, coordinates with an accuracy radius, network and provider with human clicks separated from total, visitor and proxy type, and activity by the visitor’s own local hour. Place names in 8 languages, resolved for the reader. |
| Conversion and revenue attribution | Not part of our August 2026 data set. | Signed click identifier in the URL and a first-party cookie on your own domain, per-workspace attribution window, server API and a browser script served from your domain, whole-cent amounts, atomic deduplication by order, and revenue in every existing breakdown. |
| Control over what is stored and for how long | Not part of our August 2026 data set. | Retention is a per-workspace setting written into each event, so rows are deleted by the storage engine rather than hidden from reports. Three location detail levels and switches for network, full referring address and traffic-type detection — all applied at write time. |
Quotes and figures in the Bitly column are reproduced in the vendor's original English, exactly as published when the data was collected on August 12, 2026: translating a vendor's own wording would change what it claims.
Domains: what you attach and what it is attached to
Both platforms support links on domains you own, and both handle HTTPS for you. The architectural difference is that a Bitly domain belongs to an account, while a LinkProfit domain belongs to a client workspace inside a partner account. That one level of nesting is what makes multi-client operation possible without clients seeing one another.
Attaching a domain here is a CNAME to cname.linkprofit.com for a subdomain, or an A record to an IP issued to your account when a client insists on an apex domain such as example.com. Certificates are provisioned and renewed automatically through Cloudflare for SaaS combined with our own ingress, which matters more than it sounds: automatic certificates for other people's domains is the exact problem that stops most self-built and script-based alternatives from ever shipping.
The domain Bitly has no concept of is the dashboard hostname. On Growth and above your clients log in at app.yourbrand.com, with your favicon in the tab and your address on the emails they receive. On Starter that hostname is yourbrand.linkprofit.com and carries a small powered-by mark.
White-label and reselling: where each product is honest about its limits
Bitly does not sell white-label and does not claim to. There is no branding-removal add-on at any tier, no agency edition, and no reseller program, so an agency using Bitly is a customer with clients rather than a vendor with customers. The upside of that clarity is that nobody discovers a limitation mid-contract; the downside is that the ceiling is fixed.
Our limits are different but equally worth stating. On Starter at $49 the dashboard is on a linkprofit.com subdomain and keeps a powered-by mark, and there is no API access. The full white-label configuration — custom dashboard domain, your own email sender, mark removed — begins on Growth at $149. Partners who intend to demo the product to clients should budget for Growth rather than expecting Starter to look anonymous.
The row where Bitly wins outright is recognition. When a client asks what the service is built on, a Bitly reseller cannot answer that question at all, but a Bitly user answers it with a name everyone knows. Our partners answer it with their own name, which is the entire point for some of them and a liability for others. That is a positioning decision, not a feature gap, and it is worth making deliberately.
Price and limits: two different financial shapes
A Bitly subscription is a cost line. You pay for capacity your team consumes, and at enterprise scale you pay it annually after a quote — third-party estimates put that between $6,000 and $22,000+ per year as of August 2026, though Bitly publishes no figure itself. Budgeting therefore starts with a sales conversation.
A LinkProfit subscription is a cost line plus a revenue line. The cost is published and fixed: $49, $149 or $399 a month, 20% off annually. The revenue is whatever your clients pay you, from a $5 per month floor upwards, less the platform fee of 15%, 12% or 10% depending on your plan. Twenty clients at $29 a month on Growth is $580 in client revenue against $149 in subscription and $58 in fees.
Limits are published on both halves of that equation. Starter covers 3 redirect domains, 50 client workspaces, 3 team seats, 100,000 tracked clicks and 10,000 links. Growth covers 10, 250, 10, 500,000 and 100,000, and adds API access, a dashboard domain and branding removal. Scale covers 30, 1,000, 30, 2,000,000 and 1,000,000, with a dedicated ingress IP, priority API and 24-month retention. Enterprise removes the ceilings by contract.
Migrating is a CSV, not a project
If you are moving from Bitly rather than evaluating both, the mechanics are short. Export your links to CSV from Bitly, upload the file to the workspace you want them in, and our importer — which ships with a Bitly preset — maps slugs, destinations, titles and tags without manual editing at 1,000 rows per batch. Slugs are preserved exactly, which is what allows a domain you already own to keep serving identical URLs after the DNS change.
The part no platform can migrate is the bit.ly hostname itself: those links stop resolving when the Bitly subscription ends, because the domain belongs to Bitly. The sequence that works is parallel operation — attach your domains here, import the history, run new campaigns on the new setup, and keep Bitly alive until the traffic on legacy bit.ly links has decayed to a level you are comfortable losing. Nothing breaks while both are running, and there is no deadline forcing the decision.
Frequently asked questions
Is LinkProfit a Bitly replacement for a single company?
Usually not. If one marketing team needs branded links and campaign reporting, Bitly or a cheaper single-team tool will serve you better than a platform priced around reselling. We become the right choice when links are something you provide to other people who pay you for it.
How do the two compare on price?
Bitly publishes self-serve tiers and quotes Enterprise on request, with third-party estimates of $6,000 to $22,000+ per year as of August 2026. We publish everything: $49, $149 or $399 a month with 20% off annually, plus a platform fee of 15%, 12% or 10% on the revenue your clients pay you.
Can my clients tell which platform is underneath?
From Growth upwards there is nothing on screen to tell them: your domain, your logo, your email sender, no powered-by mark. On Starter the dashboard sits on a linkprofit.com subdomain with a small mark. With Bitly the branding is theirs on every plan, so the question does not arise.
What does Bitly do that you do not?
Recognition, integrations and enterprise procurement, all three genuinely. Their integration catalogue is the largest in the category, their name reassures recipients who see the link, and large buyers have a well-worn security review path. We offer a DPA, an SLA and a security review on Enterprise, and no integration marketplace.
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