IP anonymization
Truncating or simply not storing a visitor's network address, decided when the click is written rather than when the report is read.
Updated August 14, 2026
IP anonymization is reducing or discarding a visitor's network address so that what remains cannot pick that visitor out: dropping the final octets, replacing the address with a salted hash that is rotated on a schedule, or keeping only the values derived from the address and never the address itself.
Where the reduction happens decides whether it means anything. Hiding an address from a report leaves the address in storage, where an export, a support request or some later query can still reach it. Removing it before the row is written leaves nothing to reach, which is why this belongs to write time rather than read time.
In this platform the address is never written into a click event at all — only derivatives such as country, city, network and traffic type — and how detailed those derivatives are is itself a setting: full location, city without coordinates, or country only, which skips the geography lookup entirely instead of performing it and throwing the answer away. What was never collected cannot be recovered by anyone, including support.