Dynamic QR code
A QR code that encodes a short link instead of the destination, so what it opens can be changed after it has been printed.
Updated August 14, 2026
A dynamic QR code carries a short link rather than the destination address. The printed pattern never changes, but the destination behind the short link can be edited at any time, so a code on packaging produced last spring can point at this month's page.
A static code is the opposite: it encodes the destination directly, and once it is printed that address is fixed for the life of the object. Static codes need no service and cannot break, which is why they suit a plain contact address; anything tied to a campaign, a price or a seasonal page belongs on a dynamic one.
The second gain is measurement. Because every scan passes through the redirect, it becomes a countable event with a country, a device and a time, and the same code can route different visitors to different places. The one real hazard is deletion: removing the link kills every printed copy at once, and reprinting is not an option. Archive instead — it stops the link resolving, keeps the history and can be undone.