A QR code for every link, styled like the rest of your brand

Styling that survives a scanner

The editor covers what print designers ask for: foreground and background colours or a gradient, square, dotted or rounded modules, a separate shape for the three positioning eyes, a logo in the centre with an automatic safe zone punched out around it, an error-correction level, and an optional frame carrying text such as "Scan me".

Aggressive styling is where QR tools quietly break. Raising error correction when a logo covers the centre, keeping the quiet zone intact, and refusing colour pairs without enough contrast are handled by the renderer rather than left to your judgement. The rendering module is shared by the dashboard, the edge and the API, so the code in a proof PDF is byte-identical to the one served from the short URL.

Save a style as a preset, mark one as the workspace default, and every new link inherits it. That is what keeps fifty codes across a catalogue looking like one campaign instead of fifty improvisations.

Formats for screens and for print

Download SVG for anything that will be printed — it scales to a billboard without a single soft edge — and PNG between 512 and 4096 pixels for slides, marketplaces and social posts. JPEG is there for the systems that still demand it.

The same code is available as a URL rather than a file: the edge serves it at a stable address in PNG or SVG with a day of caching, which means a print house, a CMS or a product feed can fetch it directly instead of chasing a designer for an attachment. The API accepts a preset identifier and a size, so codes can be generated by the thousand from a catalogue.

A QR code is only useful if you can measure it

Because the code encodes your short link, every scan is a click: same analytics, same country and city breakdown, same device split, same time series. You can see that a poster in one city outperformed another, or that scans of a packaging code peak two weeks after shipment.

When you want scans separated from ordinary clicks, enable separate scan tracking and the generated code carries its own campaign source. The summary widget then reports the scan share alongside clicks, and the sources table shows scans as their own line rather than lumping them into direct traffic.

The destination behind a printed code stays editable forever. Reprinting packaging because a URL changed is the failure mode that makes teams avoid QR entirely; here the code is permanent and the destination is a setting.

Where teams put them

Product packaging and shelf labels, where the industry is moving to two-dimensional barcodes on consumer goods, event badges and conference signage, restaurant tables, invoices and packing slips, direct mail, TV and out-of-home placements, and business cards. What they have in common is that the artwork is expensive to change and the destination is not.

For agencies and resellers, QR is also a selling point in its own right: a client who needs a thousand styled codes for a retail rollout is buying a workspace on your platform, not a one-off design job.