Link in bio
A single page of links on your own domain, used where a platform allows only one clickable address in a profile.
Updated August 14, 2026
A link in bio is the one address a social profile lets you publish, pointing at a small page that holds everything you would otherwise have to choose between: the current campaign, the shop, the booking form, the newsletter. It exists because the platforms allow exactly one clickable address and posts cannot carry their own.
Hosting it on your own domain matters more than the layout. The address is the most reshared thing an account owns — it is read aloud, screenshotted and printed onto QR codes — so it should not belong to a third-party service that could rename it, restyle it or disappear. On your own domain it also carries your certificate and your branding end to end.
The mistake worth avoiding is treating the page as a second, weaker link tool. Blocks that point at your own short links inherit everything already configured there — targeting, expiry, rotation, filtering — and every visit lands in the same analytics stream as a click, so the page and the links stay one system rather than two.