Comparison
The Bitly alternative that puts your name on the product
Bitly is the best known link platform on the market and the hardest one to make your own. If the dashboard, the reports and the invoices need to carry your brand instead of theirs, this is what changes.
When to look for an alternative
Bitly is a good product for the job it was designed for. One company, one brand, one marketing team that wants short links, campaign reporting and a name that every stakeholder already recognises. It has the widest integration surface in the category and an enterprise procurement path that large buyers are comfortable with. If that describes you, switching platforms will not make your links work better.
The problem starts when links are not for you but for other people. Agencies managing campaigns for twenty clients, SaaS products that want short links inside their own app, consultants who want to package link management as a service — all of them hit the same wall. Bitly has no white-label of any kind: the dashboard, the exported reports and the notification emails stay Bitly-branded on every plan, including the top one. There is no reseller program either, so there is no supported way to charge your clients for a Bitly seat under your own name. The enterprise tier that agencies get pushed towards is quoted on request; the only public numbers are third-party estimates in the $6,000 to $22,000+ per year range, as of August 2026.
LinkProfit is built for the second case and only the second case. You get the same link stack — custom domains, click analytics, QR codes, deep links, targeting, A/B splits, API — plus the parts Bitly deliberately does not sell: your brand on everything your clients see, isolated workspaces per client, and a billing system that takes their card and pays out to your bank account. If you only need one branded domain for your own campaigns, this is the wrong tool and a $5 to $18 per month shortener will serve you better.
Side by side
Bitly data collected August 12, 2026 from public pricing and documentation pages; verify current terms with the vendor before deciding.
| Capability | Bitly | LinkProfit |
|---|---|---|
| White-label dashboard | None on any plan. The dashboard, the reports and the notification emails stay Bitly-branded even on the top tier — branding stops at the short link itself. | Your logo, colours, favicon, login page and emails. Dashboard on your own domain and the powered-by mark removed from Growth ($149/mo). |
| Selling to your own clients | No official reseller program: there is no way to sell Bitly subscriptions to your own clients under your own brand. | You define plans and prices from $5/mo per client, they subscribe inside your dashboard. |
| Who bills the end client | Bitly bills you. Anything you charge your clients happens outside the platform, on your own invoices. | Clients pay by card through Stripe Connect. Payouts land on your bank account; the platform keeps 15% on Starter, 12% on Growth, 10% on Scale. |
| Entry price | Enterprise is quoted on request. Third-party estimates put it at $6,000–22,000+ per year; Bitly does not publish that number itself, and self-serve tier prices were not part of our August 2026 data set. | Starter $49/mo, Growth $149, Scale $399, all published, with 20% off on annual billing. |
| Redirect domains | Custom short domains are available on paid plans; per-plan domain counts were not part of our August 2026 data set. | 3 on Starter, 10 on Growth, 30 on Scale, unlimited on Enterprise. |
| Client workspaces | No isolated client accounts with their own subscription. | 50 / 250 / 1,000 workspaces by plan, each with its own users, links and subscription. |
| Analytics retention | Not published in the sources we checked. | At least 12 months on every plan, 24 months on Scale. |
| API and webhooks | Bitly publishes a REST API; plan gating and rate limits were not part of our August 2026 data set. | REST API and webhooks from Growth, 600 requests per minute on the base tier, priority queue on Scale. Not included on Starter. |
| Bulk import and export | CSV export of your links is available and is what our importer reads. | CSV import with a Bitly preset, 1,000 rows per batch, plus export at any time. |
| Brand recognition | The strongest in the category. Recipients know a bit.ly link and trust it. | Nobody has heard of us, and that is the point: the brand your clients see is yours. |
| Integrations and ecosystem | The broadest integration catalogue in the category, plus an established enterprise procurement and security review path. | API, webhooks and CSV. No integration marketplace at launch. |
| Traffic filtering by network type | Not part of our August 2026 data set. | Up to 20 ordered rules per link plus a workspace-wide set: conditions on network type (data centre, VPN, public proxy, TOR, web proxy), verified-crawler check by address, quality score, country, region, city, autonomous system, address list, local hour and first-versus-repeat visit. Actions: pass, 404, 410, redirect, branded stub page, warn. |
| Geography and network detail | Click analytics on paid plans; the data points captured per click were not part of our August 2026 data set. | Region and city with GeoNames identifiers, coordinates with an accuracy radius, network and provider with human clicks separated from total, visitor and proxy type, and activity by the visitor’s own local hour. Place names in 8 languages, resolved for the reader. |
| Conversion and revenue attribution | Not part of our August 2026 data set. | Signed click identifier in the URL and a first-party cookie on your own domain, per-workspace attribution window, server API and a browser script served from your domain, whole-cent amounts, atomic deduplication by order, and revenue in every existing breakdown. |
| Control over what is stored and for how long | Not part of our August 2026 data set. | Retention is a per-workspace setting written into each event, so rows are deleted by the storage engine rather than hidden from reports. Three location detail levels and switches for network, full referring address and traffic-type detection — all applied at write time. |
Quotes and figures in the Bitly column are reproduced in the vendor's original English, exactly as published when the data was collected on August 12, 2026: translating a vendor's own wording would change what it claims.
Domains: your name on the link and on the dashboard
Both platforms let you put short links on a domain you own — that part of the market was settled years ago. The difference is where the branding stops. On Bitly the branded domain is the last thing your client sees that belongs to you; the moment they log in to check numbers, they are looking at Bitly.
LinkProfit treats the dashboard as a second domain. Redirect domains attach with a CNAME to cname.linkprofit.com, or with an A record to the IP we issue you if you want to use an apex domain such as example.com without a subdomain. Certificates are issued and renewed automatically through Cloudflare for SaaS and our own ingress, which is the piece that most self-hosted alternatives never solve. Starter includes 3 redirect domains, Growth 10, Scale 30.
From Growth you also point a dashboard domain at us — app.yourbrand.com — so your clients log in to a hostname that belongs to you, with your logo and your sender address on the emails. On Starter the dashboard lives on yourbrand.linkprofit.com and keeps a small powered-by mark; we would rather say that plainly than let you discover it after signing up.
White-label and reselling: who owns the customer
Bitly is unusually consistent here: it does not pretend to offer white-label at all. There is no branding-removal add-on, no agency edition, and no official reseller program. If you manage links for clients on Bitly, you are a Bitly customer who happens to have clients, and your commercial relationship with them lives entirely outside the tool.
On LinkProfit the client relationship is the product. Each client gets a workspace with its own users, links, analytics and subscription. You publish your own plans — name them what you like, price them from $5 per month upwards — and clients subscribe from inside your dashboard. Their card is charged through Stripe Connect using destination charges, so the money routes to your connected account and the platform fee is taken automatically rather than invoiced back to you.
The trade-off is honest and worth stating: Bitly brings recognition and an integration catalogue we do not have. When a client asks whether the service is built on something they know, you will be answering about your own brand, not borrowing Bitly credibility. Partners who win with this model are the ones who want the account to be theirs.
Price and limits you can read before you sign
The practical difficulty with Bitly for an agency is not the sticker price of the self-serve tiers, it is that the plan you actually need is quoted on request. As of August 2026 the only public figures for Bitly Enterprise are third-party estimates between $6,000 and $22,000+ per year — a range wide enough that budgeting means booking a sales call.
Our numbers are on the pricing page and in the same constants that drive the product: $49 for Starter, $149 for Growth, $399 for Scale, 20% off on annual billing, and Enterprise by contract from a 5% fee. Each plan states its redirect domains, client workspaces, tracked clicks per month, link ceiling and team seats. Starter covers 100,000 tracked clicks and 10,000 links; Growth 500,000 and 100,000; Scale 2,000,000 and 1,000,000.
The second half of the price is the platform fee on what your clients pay you: 15% on Starter, 12% on Growth, 10% on Scale, negotiated from 8% on Enterprise. It is a real cost and it scales with your success, so it belongs in your model from day one — but it only applies to revenue you have already collected, which is a different risk profile from a five-figure annual commitment signed before your first client.
Migrating is a CSV, not a project
Bitly exports your links as CSV, and our importer reads that export directly: it has a Bitly preset that maps the slug, destination, title and tags columns without manual work, and it processes 1,000 rows per batch so a large account moves in a few passes. Slugs are preserved, so if you are moving a custom domain you already control, the exact same URLs keep resolving once the DNS record points at us — the path after the hostname never changes.
Links on bit.ly itself cannot move, and no platform can move them: that hostname belongs to Bitly and stops resolving your links when you stop paying for it. The realistic sequence is to attach a new domain here, run new campaigns on it while the Bitly subscription is still alive, import the history so analytics continuity is not lost, and only then cut over the custom domains you own. Nothing about your old links breaks while both are running in parallel.
Frequently asked questions
Can I migrate my existing Bitly links?
Yes, from a Bitly CSV export. The importer keeps slugs, destinations, titles and tags, at 1,000 rows per batch. Links on your own custom domain will resolve identically once DNS points here. Links on bit.ly stay with Bitly — that hostname is theirs, so plan a parallel run rather than a hard cutover.
Will my customers see the name LinkProfit anywhere?
On Growth and above, no. The dashboard runs on your domain with your logo, colours and email sender, and there is no powered-by mark. On Starter the dashboard sits on a linkprofit.com subdomain and keeps a small powered-by mark, which is the main reason partners move to Growth once they have paying clients.
How does the cost compare with Bitly Enterprise?
Bitly Enterprise is quoted on request; third-party estimates as of August 2026 put it between $6,000 and $22,000+ per year. LinkProfit is $49, $149 or $399 per month with 20% off annually, plus a platform fee of 15%, 12% or 10% on revenue your clients actually pay you. The fee only applies to money you have collected.
What does Bitly still do better?
Recognition, integrations and enterprise procurement. A bit.ly link is familiar to recipients, the integration catalogue is the largest in the category, and large buyers have an established security review path. If those matter more to you than owning the brand and the client relationship, Bitly is the safer choice.
Launch your branded link shortener
Connect a domain, publish your prices and invite your first customer — most partners go live in an evening.
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