Customer scenarios

Three ways teams run their own link service

The platform is pre-launch, so these are worked usage scenarios rather than customer quotes — each one is honest about the setup and the arithmetic. The numbers use published plan pricing.

Marketing agency

From free retainer item to a product line

Usage scenario

The starting point

A 12-person agency manages campaigns for about thirty clients. Branded links were always part of the deliverable — created in a shared account of a mainstream shortener, billed to the agency, given away for free.

Two problems kept recurring: every new client seat raised the vendor bill, and clients kept asking why campaign links carried a third-party domain.

The setup

The agency launches links.agencyname.com on the Growth plan. Each client becomes a workspace with its own team, folders and a client-owned domain like go.clientbrand.com.

Three plans are published: $9 for link management, $19 adding QR and targeting, $49 adding the API. Existing clients are invited with a founding discount; links are imported from CSV exports.

The outcome

Thirty clients averaging $19 a month is $570 of recurring revenue paid straight to the agency — the platform takes 0% of it. After the $149 Growth subscription, roughly $421 a month is new income for work the agency already did — and clients now log into a tool that visibly belongs to the agency.

The agency also became harder to replace: campaign history, domains and analytics live in its product.

The agency playbook →

SaaS company

Link shortening as a native product feature

Usage scenario

The starting point

A messaging platform sends millions of SMS campaigns for its customers. Long tracking URLs were burning message segments, and customers pasted links from third-party shorteners with no attribution back into the platform.

Building a shortener in-house was scoped at several engineer-months — redirector, certificates, analytics pipeline — for a feature that is not the product’s core.

The setup

The team integrates through the API on the Scale plan: link creation happens at message-send time, each customer gets a workspace and a branded domain provisioned programmatically, and webhooks stream click events back into the platform’s own reporting.

End customers never see a separate dashboard — shortening is simply a feature of the messaging product, and the SaaS charges for it as a paid add-on.

The outcome

Shorter messages cut SMS segment costs immediately, and the add-on is priced at $29 a month. At two hundred customers on the add-on, gross is $5,800 a month paid directly to the company; after the Scale subscription, about $5,400 of it is new margin.

Engineering shipped the integration in one sprint instead of two quarters of infrastructure work.

The SaaS integration path →

Media company

Owned attribution across every syndicated headline

Usage scenario

The starting point

A digital publisher pushes stories to newsletters, social platforms and partner feeds. Links were shortened with whatever tool each editor had at hand: attribution fragmented across accounts, and partner platforms stripped UTM parameters unpredictably.

The publication also wanted its short domain in every share — recognisable, trusted, and immune to the reputation problems of shared shortener domains.

The setup

The publisher standardises on one branded short domain for the newsroom, with folders per desk and UTM templates enforced on every campaign. Editors get member roles; analytics stays with the audience team.

Commercial pages run split tests on headlines, and QR codes with the branded domain go onto print inserts and event materials.

The outcome

One dataset now answers which headlines, channels and partners actually drive clicks — by country, device and referrer. The audience team stopped reconciling three vendor exports.

The next step in the playbook is offering branded links to advertisers as a paid service on the same infrastructure.

Audience monetisation angles →

Your scenario probably fits one of these

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