Your name in the link, your data behind it

A short domain of your own is the cheapest brand upgrade there is

Connect a short domain and every link you post — newsletter, video description, story, podcast notes, printed merch — carries your name. Connection takes one CNAME record, or an A record if your registrar cannot handle a root domain, and the certificate is issued automatically within minutes.

Slugs are yours to choose, so a link can be readable rather than random: your domain followed by the episode name, the sponsor name, or the word people will actually type. Readable links get typed manually from a video, remembered from a podcast, and pasted into messages without looking like something to be suspicious of.

Sponsored placements are where this pays for itself twice. A branded link with campaign tags gives you your own click count to compare against the sponsor's numbers, which is the difference between negotiating with data and negotiating with hope.

Analytics that answer the questions you actually have

The dashboard reports clicks and unique visitors per day, geography down to city level, device and operating system split, referring platforms with the direct traffic separated out, and campaign tags. Filter any of it by period, and every widget follows the same filter.

That is enough to answer real questions. Does the newsletter or the video description drive more clicks for the same offer? Is your audience opening links on phones at nine in the evening, and is your landing page any good on a phone at nine in the evening? Which country grew after a collaboration? Which platform sends people who actually click rather than people who merely follow?

Counting is honest: bot traffic is recorded but excluded by default, so a scraper sweep never looks like a hit, and unique visitors come from a daily-rotating hash rather than stored identifiers or cookies. No tracking script goes anywhere near your audience.

One link, different destinations, no reposting

Deep links send phone traffic straight into an app while desktop visitors get the website, which is the difference between a follower landing in a mobile browser and landing where they can actually do something. Targeting rules can route by country when a product, a shipping option or a store differs by market.

Because the destination is a setting rather than a printed fact, a link in a two-year-old video description can be repointed at a current offer in seconds, keeping its entire click history. That is the compounding advantage of owning your links: your back catalogue stays a working channel instead of a graveyard of dead URLs.

You can also give a link a custom social preview — your own title, description and image — so a shared URL renders the card you want even when the destination page has poor metadata.

• ✓Deep links to open your app on iOS and Android
• ✓Country, device and language rules for regional offers
• ✓Custom social preview per link
• ✓Optional expiry for time-limited drops, with a branded expired page
• ✓Password protection for early access and community-only links

Offline is where QR earns its place

Every link has a QR code, styled in your colours with your logo in the centre and exported as SVG for print or PNG up to 4096 pixels. Put it on merchandise, event signage, packaging inserts or a slide at the end of a talk, and the scans arrive in the same analytics as your online clicks, with the same geography and device breakdown.

Turn on separate scan tracking and the code carries its own campaign source, so scans show up as their own line rather than blending into direct traffic. The destination remains editable after printing, which means a QR code on a physical object is a permanent channel rather than a one-off.