The whole product under your brand, down to the receipts

Four layers have to be branded, and most tools stop at one

Branding a link shortener properly means four separate things: the links, the dashboard your clients log into, the emails they receive, and the payments they make. Branding only the links is what most vendors call white-label — as of August 2026, Bitly, Short.io, Rebrandly, Cutt.ly and Switchy have no white-label dashboard at all, and Replug, which does, still leaves client billing as the agency problem.

All four layers are covered here, and the commercial side of it — what it costs, what you can charge, what you keep — is laid out with a revenue calculator on the /white-label landing page. This page is the technical half: what is configurable, and how deep the branding actually goes.

Layer one and two: brand and domains

The branding record holds your product name, tagline, logo in light and dark variants, favicon and accent colours. Colours are rendered as CSS variables on the server, so the dashboard arrives already in your palette with no flash of someone else's theme, and the favicon is proxied through your own domain so even the browser tab is consistent.

The dashboard lives on your hostname. Out of the box it is a subdomain of the platform, and from the Growth plan up you point app.yourbrand.com at us with a single CNAME and the certificate is issued for you. Link domains are separate and plural: three on Starter, ten on Growth, thirty on Scale, unlimited on Enterprise, each connectable by CNAME or by an issued IP for apex domains.

The branding reaches the pages people meet by accident, too. The password prompt, the expired-link page, the not-found page and the rate-limit page are rendered at the edge with the logo, colour and support address attached to that domain. Those pages are where an unbranded platform normally gives itself away.

• ✓Product name, tagline, logo, dark logo and favicon
• ✓Accent colours applied server-side, with no unstyled flash
• ✓Dashboard on your own hostname, certificate issued automatically
• ✓Link domains by CNAME or issued IP, including apex domains
• ✓Edge-rendered error and password pages carrying the same brand

Layer three: email that comes from you

Transactional email — invitations, domain activation, payment receipts, limit warnings — is sent from your address once you add the DKIM records for your sending domain, which the panel shows you the same way it shows link-domain records. Until that is set up, mail goes out under your brand name from a neutral platform address rather than silently from ours.

On plans below Growth a small powered-by mark remains in the dashboard footer; from Growth up it is removed entirely. That is the one place where the plan you are on is visible to your clients, and it is stated plainly rather than discovered after launch.

Layer four: billing your clients rather than being billed for them

You define the plans you sell: name, monthly and yearly price, and the limits behind them — links, tracked clicks, domains, seats, API access. Your clients pay you directly: connect your own Stripe or PayPal and they subscribe by card in a checkout that carries your business name, with renewals, dunning and activation driven by your gateway's webhooks — or offer any payment method as a link with instructions, confirm the payment and activate the client yourself. The platform takes 0% either way, and every payment is visible in your panel.

The commercial difference is worth stating without decoration. The agency plans on the market charge you per client workspace — Replug, as of August 2026, adds roughly eight to ten dollars a month for each one beyond the included ten. Here the subscription is flat and sized by client count — twenty-five workspaces on Starter, eighty on Growth, two hundred and fifty on Scale — and the platform takes 0% of what your clients pay you. Your revenue is yours in full.

Limits cascade in the same direction. A client plan can never exceed what your own plan allows, so you can price aggressively without accidentally selling capacity you do not have, and both levels are checked when a client hits a quota.