Route, split and retarget every click you pay for

Geo routing, because offer availability is not universal

Targeting rules combine country, device, operating system and language, and they are evaluated in the order you put them in, first complete match wins. That order is visible and reorderable by dragging or with keyboard buttons, so a rule set with a dozen markets in it stays readable rather than becoming a precedence puzzle.

The practical effect is one link per campaign instead of one per geo. Tier-one traffic goes to the high-payout offer, secondary markets to a network that accepts them, and everyone else to a fallback that at least monetises. Sending traffic to a geo an advertiser does not accept is how commissions get voided, and a rule prevents it at the redirect rather than in a spreadsheet.

Country resolution happens at the edge network handling the request, so no external lookup is added to the redirect path, and the same parsed signals feed both the routing decision and the click event. The report and the routing can never disagree with each other.

Split testing offers on identical traffic

Add weighted variants to a link and traffic divides between them, with weights that must sum to a hundred so nothing leaks. Assignment is deterministic per visitor, so the same person does not bounce between two offers on a second click — a detail that both protects the experience and keeps the numbers meaningful.

Testing two offers on the same traffic in the same hour is far more reliable than running them on consecutive days, when the traffic mix has changed underneath you. The analytics screen reports clicks and share per variant with a confidence interval and a caption stating when the difference is actually significant, which is what stops a hundred clicks from being over-interpreted.

Variant labels are attached to click events, so you can ask whether an offer won only on mobile, or only in one country, without building a second test.

• ✓Ordered rules on country, device, operating system and language
• ✓Weighted splits with deterministic per-visitor assignment
• ✓Campaign parameters appended to whichever destination wins
• ✓Deep links to send mobile traffic straight into an app
• ✓Expiry dates and passwords for private or time-boxed offers

Retargeting and preview control

Pixels for Meta, Google Ads, Google Analytics 4, TikTok, LinkedIn and X can be attached to any link, plus a custom option that accepts the tracking URL of any other platform. The visitor passes through a minimal interstitial where the tags load before continuing to the destination, which is what lets you build audiences from traffic sent to pages you do not own. The forwarding URL on that page is signed and short-lived, so nobody can reuse it as an open redirector.

Social preview is a per-link setting: your own title, description and image are rendered for crawlers instead of whatever the destination page happens to expose. Advertiser landing pages are frequently unsuitable for a share card, and this is how a shared offer link looks like your creative rather than an accident. Crawlers are answered before pixels or routing run, so previews stay consistent and no bot ends up in a retargeting audience.

Volume, tagging and honest counting

Campaigns arrive in batches, so links do too: import up to a thousand rows from CSV with per-row validation and get the short URLs back as a file, or create up to a hundred per API call. UTM templates apply a standard tagging scheme in one click, and the parameters are appended to the destination that actually wins rather than only to the base URL, so a routed or split visit arrives correctly attributed on the advertiser side too.

Bot traffic is recorded but excluded from reports by default, which keeps paid-traffic numbers comparable with what a network reports. Clicks are counted as events rather than sampled, and redirects never stop working when a tracked-click allowance runs out — tracking pauses, monetisation does not.