Rotator
One link, many destinations, no reprints
A printed code, a bio link, an affiliate placement — the address is fixed once and lives for months, while what sits behind it changes weekly. A rotator makes the short link the stable part and the destinations the moving part: up to twenty of them, each with its own weight, caps, schedule and audience.
Weights answer “how much”, limits answer “how many”
Each destination carries a weight, and weights decide the share of traffic it receives. That alone covers load spreading between mirrors and simple offer rotation. What makes a rotator a business tool rather than a toy is everything next to the weight: a total click cap, a daily cap, a start and end time, a list of countries and a list of device types.
A destination that has used its cap stops receiving traffic and steps aside for the others without anyone editing anything at three in the morning. A destination whose window has not opened is simply not a candidate yet. When every destination is exhausted, a fallback address catches the remainder — the link keeps working instead of turning into an error page.
- Up to twenty destinations on one short link
- Weight per destination, summing to whatever you like
- Total and per-day click caps
- Start and end time per destination
- Country and device filters per destination
- Fallback address when everything is exhausted or unhealthy
The same visitor lands in the same place
Rotation without stickiness produces nonsense: a visitor opens the link twice, sees two different offers, and the funnel report becomes fiction. A sticky window keeps one visitor on the destination they first received, for as long as you configure it.
The choice is deterministic from the visitor’s fingerprint rather than stored per visitor, so it survives without a session, without a database row, and without a cookie for visitors who never come back.
Dead destinations remove themselves
Destinations rot. A partner takes a page down, a certificate expires, an offer is pulled — and the short link keeps sending a share of your traffic into a wall until someone notices. A health check watches destinations and takes an unhealthy one out of rotation automatically, leaving the others to absorb its share.
Removal is visible rather than silent: the destination is marked as auto-disabled, and the workspace can be alerted the moment it happens, so “the rotator is fine” is a statement someone checked rather than assumed.
Counting that survives an edge network
Caps are only meaningful if they hold when the same link is opened simultaneously in a dozen countries. Counters live in a shared store rather than in per-region memory, with a reservation step ahead of the redirect, so a destination limited to a thousand clicks does not deliver fourteen hundred because fourteen data centres each counted to a hundred.
Which destination served a click is written into the click event, so the analytics answer to “which of these five pages actually earns” is a breakdown rather than an argument.
Frequently asked questions
How is this different from an A/B test?
An A/B test is a measurement with a fixed set of variants and a winner. A rotator is an operating tool: destinations come and go, carry caps and schedules, serve different countries, and get removed automatically when they break. You can run both on the same account for different links.
What happens when a destination hits its cap?
It stops receiving traffic and the remaining destinations absorb its share according to their weights. If every destination is exhausted, the fallback address is used; without a fallback the link keeps serving its main destination.
Will the same person always see the same page?
Within the sticky window you configure, yes. The choice is derived from the visitor fingerprint, so it is stable without storing anything per visitor.
Can I see which destination earned the most?
Yes. Every click event records the destination that served it, so clicks, unique visitors and — with conversion tracking enabled — revenue can all be broken down per destination.
Launch your branded link shortener
Connect a domain, publish your prices and invite your first customer — most partners go live in an evening.
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